Visual identity for Ruben Hestholm, a Norwegian photographer in the Sandnes / Stavanger area.
He mainly focuses on family, youth, pregnancy, children portraits.
When he approached me, he explained he wanted to enter the commercial marked, and the first step into the marked was by coming to me to get a complete overhaul on his visual identity and style, for a lot more clean, modern profile with style, to appeal to his new audience. The design was also made in mind to not turn off current customers, so the identity didn’t go too radical.
The identity is based on different cameras on the different surfaces.