I’ve updated my personal identity, logo and business cards. The original concept from 2010 is still there, but I’ve refined the logo in many ways. The concept is simply the logo reflecting my style and personality in the graphic design work. I’ve been told I’m “sly as a fox”, and yet I have an edgy side to me which is represented by the skull in the fox’s face. The update creates a more define fox, sharper edges and a more contemporary look.