Teekay’s “More You” is a profiling and recruitment campaign building on the strength of the company, listing key words of the benefits for the employee and what the employees gets more of for working there. There was also a set of newspaper advertisements were people told their personal stories of working at the company. The typography posters were made for both the campaign as well as decoration for their offices, to build employee pride. The result of the campaign is having the their existing employees in focus, cheering them on while also appealing to new potential employees.
Creates as Procontra
AD: Jone Johannessen
Copywriter: Nick Hegreberg
Graphic Design: Daniel Brokstad
Project Leader: Gunn Elin Hodne South
Advisor: Rune Langemyhr