Johnny low is newest beer in the Lervig iddis-series which bases itself on old sardine cans, famous from Stavanger. The designs take inspiration from actual tin can designs from back in the day which are updated to a modern look. This new beer is a lightbeer, a 2,5% india pale ale that actually has good and defined taste, despite it’s low alcohol level. Hitting the summer strong with this light yet heavyweight IPA! Hoppy Joe is last years beer in the iddis-series, and is an American red ale with a filling, fresh and fruity taste. There’s a lot of hopp in the beer, hence the name.
Client: Lervig Aktiebryggeri
Created as Procontra.
Graphic Design: Daniel Brokstad
Text: Nick Hegreberg
Marketing coordinator: Rune Langemyhr