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Jæren Sparebank is a new local bank in southwest of Norway, in the farmland area usually referred to as “Jæren”. The new bank comes from 2 local banks merging to grow together as the leading bank in the area. The new identity focuses on being playful and creative, using building blocks as the basis of both the logo and illustrations while also maintaining sleek and minimalistic design.

Agency: Procontra
Graphic Design & Art Direction: Daniel Brokstad
AD: Jone Johannessen & Sindre Y. Kristoffersen
Text: Morten Aamodt
Project Leader: Liv Stenersen Aamodt
Marketing Coordinator: Thomas Ottesen