Impulsive lettering is a playful personal type project, simply using everyday items to create interesting yet impulsive and even imperfect letterings. As the title suggests, it’s simply meant to be fun use of typography and not taking itself too seriously. It removes the everyday boundaries of graphic design and typography. Usually design is set around rules, creating a pattern of laws and logic the design will follow to keep in line with the brand / campaign. Sometimes these restriction becomes too much, and as a contrast to my more serious work, I created this project as more playful exploration.