Impulsive lettering is a playful personal type project, simply using everyday items to create interesting yet impulsive and even imperfect letterings. As the title suggests, it’s simply meant to be fun use of typography and not taking itself too seriously. It removes the everyday boundaries of graphic design and typography. Usually design is set around rules, creating a pattern of laws and logic the design will follow to keep in line with the brand / campaign. Sometimes these restriction becomes too much, and as a contrast to my more serious work, I created this project as more playful exploration.
Appy Fizz is a sparkling apple juice drink available in India. Produced by Parlé Agro, the largest Indian food and beverage company (who also makes Frooti).The new Appy Fizz identity visualizes carbonated bubbles through a dynamic graphic language of 3D spheres and circles. From the print campaign to the television commercial, this circular language using the red/white/black color palette unites the various mediums with a distinct look and feel. We worked with brand ambassador & Bollywood star, Priyanka Chopra, for the TVC to create a film for Appy Fizz where Priyanka “sheds” the sweeter tone of the brands past for a strong, bold, sexier tone that will continue for future campaigns.
“Constructed space” is a series of minimalistic design prints focusing on the contrast of elements used just as much as the negative space created within and surrounding the objects. The illustrations combine a static and geometric shape together with an organic liquid shape. The colour scheme keeps a calm and monotone palette.The prints are available for sale here
“How I see things” is a personal illustration project of creating a new illustration every single day for a full year. It’ll be a combination of topical as well as completely random illustrations. Things I enjoy or find fascinating. My view on things. The series will mostly be posted on instagram as well as it’s own tumblr: http://howiseethings.tumblr.com/
Two Trees Real Estate asked us to design a mailer for their Domino Sugar Factory property, which was sent to CEO’s who might be interested in moving their company to the Brooklyn waterfront. Knowing these CEO’s get tons of literature they would throw away without looking, we created something to capture their attention. We laser cut each recipients face into a bronze slip cover that housed the book. We designed and photographed custom photo-illustrations using all sugar / sugar cubes to help illustrate various stats about the building and neighborhood.
Guerrilla Gardening was an event that took place in the capital of South Korea, Seoul. The event wanted to make the city more lively by planting flowers and painting empty walls for a more green and colourful environment. I designed & illustrated the poster which was hung up around Seoul to promote the event and encourage volunteers to join.
Dystopia is a series of both illustration and typography prints, picturing a dystopian future. A lot of the inspiration for this project came from George Orwell’s 1984. But the main drive to make this came from current events in society with common trends as silencing opposition instead of an open discussion, biased press / media, censorship of the internet and privacy concerns.
“nord.lys” is the debut solo album to Norwegian artist Geir Strandenæs Larsen. He plays handpan music inspired by the beautiful Norwegian nature, in a relaxing manner. “Nordlys” in Norwegians means “northern nights”, which takes center stage on the album by having a wave / ribbon inspired by the northern lights flow through. The CD itself is blank with white print on it, and the reflections on the surface is representing the northern light.
Inspired by the recent “36 days of type” I decided to create a personal project for self development in animation / motion graphics, with the daily typography as a basis for this. So the challenge was to not only design / illustrate, but also animate a letter / number every single day for 39 days. Click read more to view the video.
Parallel Darkness is an abstract illustration series focusing on the parallels between how we view and recognise figurative elements in contrast to the same elements being distorted beyond recognition under different rules and logic. The illustrations are all build up from materials in contrast to each other of either being very hard shapes and geometric, while others are more organic in shape. However they draw the parallel between the materials of all being shaped into their current state by either being part of either a living organism, or a “living mass”.
“Abandon all hope those who enter here” is how the journey starts for Dante as he descends through hell’s nine circles. Join the decent in this typographic visualisation of the different stages of hell according to Dante’s epic poem. All of the circles – limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery – has been animated into a short motion graphics video. Turn up the volume and let the descent begin.
Jæren Sparebank is a new local bank in southwest of Norway, in the farmland area usually referred to as “Jæren”. The new bank comes from 2 local banks merging to grow together as the leading bank in the area. The new identity focuses on being playful and creative, using building blocks as the basis of both the logo and illustrations while also maintaining sleek and minimalistic design.
Teekay’s “More You” is a profiling and recruitment campaign building on the strength of the company, listing key words of the benefits for the employee and what the employees gets more of for working there. There was also a set of newspaper advertisements were people told their personal stories of working at the company. The typography posters were made for both the campaign as well as decoration for their offices, to build employee pride. The result of the campaign is having the their existing employees in focus, cheering them on while also appealing to new potential employees.
An eventful and exciting year has just passed and I’m counting down the days until we move into a new year, with new and fun challenges ahead. The art style is inspired by technology and more specifically the classic TV test screens, as a little tribute to the Y2K craze linked to New Years Eve – the fear of computers crashing, losing connection and moving into the new and unknown era of technology controlling our lives. Happy New Years everyone!
It's always nice to see people taking a liking to my work and appreciating it. I like to know that it has at least some kind of impact, that it get noticed and lives beyond just the harddisk of my computer or a sketch in my book. Design is all about communication after all. So it's a pleasure to be features as one of the top 12 nordic graphic designers of 2014 by The Interactive Design Institute, based in the UK. Click the link to read the article and see the full list of the featured Nordic designers.Top 12 Nordic Graphic Designers of 2014
Amazingly enough, it’s already been 1 year since I left Norway on December 8 2013, starting with my first location of Ho Chi Minh in Vietnam – and same place I would return to 1 year later. I have experienced so much, seen so much new, tried so much new foods and met a lot of good people from so many different countries. It has truly been an unique experience – which is not over just yet.
I LOVE MCHN DRM is a Norwegian indie house / electronic duo from Sandnes, Norway. The band consists of Trygve Stakkeland on synth and Geir Strandenæs Larsen on drums. I designed their band identity, consisting of logo, posters, pins and a demo album cover. The identity itself takes roots in their music which has a certain retro vibe and portrays their music in a non-figurative way; man and machine, hard geometry meeting the soft and dynamic as the duo themselves has a high focus on playing their music live and not only hitting the play button.