“PSYCHEDELIC REALITY” is a illustrative design series focusing on the reality escapes almost everyone has in one way or another. It’s about reaching your personal climax, forgetting about everyday chores and difficulties and simply on that feeling which makes you just feel wonderful and worth living for. Our views slowly become clouded from reality, we reach another state of mind. Wether this is reacher through thrill & excitement, drugs, sex or any other way – we all go there.
Notum is latin for ”known”, and is a tour operator as well as a consultancy company within the travel business in Norway. They focus on having a local insight and knowledge to all the small paths and unique sights in the vast nature in Norway – they want to deliver an extraordinary view worthy of a “postcard moment”. The identity builds on this, taking inspiration from a postcard stamp as logo together with photographs of Norwegian nature. The logo mark itself is a tree branching out to smaller paths and destinations.
It was a short stay of only 3 days in Kuala Lumpur, but still it was an interesting little trip there. First of all it was the first time I went to a Muslim country, except the airport in other middle eastern countries. Malaysia and Kuala Lumpur had a very mixed vibe. It was a mix between the middle east and south east Asia, with a heavy presence of Indians and Chinese people. Shockingly, only 50% of Malaysia are actually Malay, and this just shows how mixed the country is. Highly conservative in daytime, yet surprisingly open nightlife. Its a city of two worlds.
As described earlier, I called it “Hell in Paradise”. Originally when booking my trip to Phuket I had not prepared myself for what this would be. Without proper research I assumed it would be “The southern city in Thailand, close to a beach”, as Kaohsuing in Taiwan or Busan in South Korea. However, this is a completely different beast, on a touristy level beyond everything I have ever seen before. I have been lucky enough to be reserved from charter locations, but I guess not anymore after this. As I heard more and more “horror stories” from Phuket, I rebooked my stay, changing it from 6 days to only 3 days – and yes this was more than enough.
Phuket is still a very nice place, if you only look at the nature. There is a reason why it has become such a tourist machine. Just too bad this industry is eating up the place itself and killing what would otherwise be a wonderful place. Drunk tourists, “cheap” shops and hookers. Welcome to Phuket.
Medic Type is a illustrative type, set in the medical and surgery universe. Playful and fun for an otherwise serious setting. There are a total of 58 characters designed, based on the Norwegian alphabet. Now available for purchase, click on the link below to buy.
After Vietnam, Thailand was next and starting with Bangkok. This was my 2nd time here. I honestly didn’t enjoy Bangkok too much my first time here, but I had decided to give it another shot, this time with a bigger budget than my broke student budget from last time. Also, this time I had been lucky enough to get more insider tips of where to go and which places to check out – and this undoubtly led to me liking Bangkok a lot more this time around. I especially enjoyed Thonglor and Ekkamai area, a very hip and trendy area with a lot of locals hanging out.
The first destination of my Hello World travel was Ho Chi Minh City, Vietnam. I have previously only been to Bangkok in Southeast Asia, so it was interesting to see both the similarities and differences. One thing is for sure, the traffic in Vietnam is absolutely crazy. Even at green light crossing the road you’ll have to dodge motorbikes coming your way, the stream of motorbikes just never ends – pretty much everyone has one. I found Vietnamese people to very kind and welcoming. And it was for sure a big contrast between rich and poor in Ho Chi Minh.
Hello everyone! And Hello World!
I have to admit I have been way too bad at staying up to date with current events on my website blog lately. It’s been a busy year. I usually post my news through my facebook page, which is a lot more convenient.
However, it’s about time I start to be more active on my blog also. A huge event coming up: HELLO WORLD! What is that? Simply put, for all of 2014 I will be traveling the world. I quit my full time job at procontra after working there for 2 years, and will now go full time freelance while I travel the world. As I’m writing this it’s under 2 weeks until I leave, on December 8th. My first destinations are Vietnam, Thailand, Malaysia and Australia. I will be staying for 2 months in Australia and have my work base there until I move to next destination – not determined yet.
This is a poster designed on behalf of Lervig Aktiebryggeri as their personal gift to Kristoffer Stensruds 60th birthday, one of Lervigs biggest funding contributors through the last 10 years the brewery has been running. In 16 years they have created 16 different craft brew, and this poster is a “thank you” for the past 10 years, a summary of the 16 brews and a congratulations to Stensruds 60th birthday. To accomodate all the different labels in 1 poster, it was designed in a very minimalistic manner, taking the colours from each label as a representation. The lines connected between the labels represent which series it belongs to, with their own 10th anniversary brew in the middle. The poster was printed offset on metallic paper with gold foil in a exclusive ONE ONLY print, to make it a more special present.
I was asked by the guys over at Piccsy to show what my essential items are as a designer on the go, and what would I always bring me in a bag. This was showcased at their promo “Essentials” website. You can see my submission to the project below. Some of my most important things are my wallet, iPhone, Macbook Pro.. and because I’m currently in Stavanger, Norway: Umbrella! To see the the website and check out other designers essential items then follow the link below.
Los Angeles to me was different from what I had expected but still true to many things I had heard about the city prior to going there. Its not as hot as you’d expect for a beach city, at least not when I was there. There is also a huge amount of homeless people around. Public transportation is slow and for me it was a choir getting around. However I did still have some nice times in LA with a variety of different sights.
Early this month I returned from traveling for almost a month in America. This was my first time going there, and I did the route of New York, Las Vegas, Los Angeles and San Francisco. I had a lot of fun and met a lot of nice people traveling there also. New York had my highest expectations which is also why I spent the most time there, almost 2 weeks. I stayed in an apartment, pretty much in east village. NY was really a cultural melting pot as I already knew of. I had a hard time defining what is “American” there as most of places I went seemed to always originating from somewhere else. It was the place I felt most at home in USA, and the only place I would want to return to.
Johnny low is newest beer in the Lervig iddis-series which bases itself on old sardine cans, famous from Stavanger. The designs take inspiration from actual tin can designs from back in the day which are updated to a modern look. This new beer is a lightbeer, a 2,5% india pale ale that actually has good and defined taste, despite it’s low alcohol level. Hitting the summer strong with this light yet heavyweight IPA!
I’m very happy to be featured in Victionary’s latest book: So1o 2uo 3rio. The book speaks with 30 different designers from 18 different countries in their artistic challenges and experiences. The book is divided into 3 different sections, the solo freelancers, duo studios and trio studios. My feature is spanning 10 pages in the so1o section, as a solo freelancer and solo designer on agency projects. All people I’ve worked with on the projects are also credited in the book. I have to say, the book looks very sleek! I’ve added some photos from my feature below, but if you wish you buy the book, head over to http://victionary.com/.
Lervig started their brewery back in 2003, and now as it’s their 10th anniversary they decided to make a limited edition beer as a celebration, only sold directly at the brewery. The design tells the story of how it started with key words that changed from where they started and where they are now through a typography solution, that falls in similar old style category as the design style of their previous beers. The four pack consisted of 2 of each 2003 and 2013 editions and a little surprise as you open it you’re welcomed with “Enjoy your lervig” written under the closing mechanism. The design was printed as silver on pure black to emphasise both the exclusivity of the limited edition beer and a suitable combination for their anniversary.
The Grafill Sommerfest 2013 in Stavanger took place on June 7th and was a summer party for everyone in the design, advertisement and illustration business in Stavanger. I was part of organizing the event and also did the visual identity, which you can see in it’s full presentation here. The party started on a boat which took us over to the eastern Stavanger were we went to Tou Sceene and had a presentation by TwoPoints.Net before we continued to party.
Stavanger Aftenblad goes from being free on the net to charge for parts of its online services as well as expanding the total supply of content. The aim was to show that Aftenbladet gets better – and that subscribers get much more than before for the same price.
By introducing A+ we emphasized that the newspaper is now much more than only a hardcopy newspaper. The visual language highlighted some of Aftenbladets major subject areas: An A+ dressed in grass symbolizes the sports section, an A+ carved from metal plate filled with oil representing the energy industry, etc. The visual A+ was designed in Aftenbladets’s unique typography. The old slogan “Useful every day” was updated to “Useful every second.” As a subscriber, you’ll always be up to date!
Grafill is the interest organization for visual design and illustration in Norway. As well as being part of organizing their annual summer party in Stavanger, Norway, I also designed the identity and poster design for the event. Sommerfest 2013! Visualizing the span and variety of design all coming together within the same party I decided to create a set of different type styles all working together in a natural way within the same frame. The orange was chosen was a warm colour as well as a very strong contrast to the otherwise black / white design.